Here is an experiential campaign that is quite out there… Surprised they got the sign off on this one! Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a “punked” style prank that towed unsuspecting people’s cars away, replacing them with crushed cube cars, and a number to call for help… That phone number, just happened to be a radio station who were broadcasting live to everyone in Paris… Slightly different. Very cool. Very brave.
A cool use of existing technology, or truly the start of the big brother digital era?
Students at Stocjholm based advertising school Hyper Island have created a connected shoe concept that bridges the gap between the online and offline world. By implanting a RFID in Swedish fashion brand WeSC’s footwear, the students will connect the shoe user back to their preferred social networks.
It’s nice to see this project starting from a user centric point of view, focusing on connecting the users experiences and sharing them to social networks, and offering rewards where possible. It would be easy for a brand or agency to come at it from a commercial angle, concentrating too much on driving purchase through loyalty points and attempting to track the user like a parcel in a depot.
The Future Of Mobile Tagging: a fantastic look at the technology path that links the real world with the virtual, helping to unlock the true potential of mobile in a consumers life.
Information has never been so free. Even in authoritarian countries, information networks are helping people discover new facts and making governments more accountable.
–Hilary Clinton, November 2009
How times change…..
Nice ‘bet hedging’ by @brandrepublic - these two stories came up one after each other in my RSS feed. Both now are linking through to a single story.
How marketers used social media in 2010 and where they are planning their investment in the future
There’s a new ‘next generation media’ presentation out from my former colleague and general media futures guru Dan Calladine , highlighting the most important media usage stats since his last update three months ago
About Me
The reluctance of my first boss to work on a digital & social media strategy for a client saw me have to step up/get thrown in at the deep end. Turns out, I can swim. This page is a collection of my thoughts on the world of social media and a few other bits and pieces thrown in that I hope people will find interesting
